Footwear Black Friday 2020
Black Friday is the hottest shopping day of the year. The very idea of a sales day just before Christmas appeared at the beginning of the 21st century in the United States, a while later the tradition took over almost all of Europe. Every year, masses of people wait for unique promotions and discounts prepared for this occasion. The discounts and rebates are already limited to the creativity of the given brands, for which this is often the most profitable day of the year. Today we will take a look at the most popular discounts and promotional campaigns available online. This is a noteworthy point, as the footwear market ranks third in terms of Black Friday profitability.
A percentage discount on a discounted assortment
It is the above discount that is the most profitable for the consumer. Discount codes that beat the price of already discounted shoes ultimately give us the greatest savings. However, this promotional model is often a bit hidden and the given prices usually have to be lowered with a special discount code. Let's take this year's model of Filippo boots as an example of such discount. The regular price is 279 PLN, while the promotional price is 119 PLN. Let's treat the latter one with a -20% discount code and finally the amount comes to PLN 95. In this way, the discount amounted to 65%, so our shoes for the fall we will finally buy at a record low price.
General percentage discount
During the popular Black Friday, a common discount used by shoe stores is a general percentage discount on the entire assortment. It does not usually apply to previously discounted products, which often ultimately does not meet the desired expectations of customers. If the offer is 30% off, it is a fixed discount that will not always be satisfactory. Such discounts also often have a second meaning, namely deliberate price hiking before the very Black Friday. Before hasty purchase of a new, fashionable model of shoes, we advise you to find out, so as not to be lured only by empty numbers.
Buy a product, get another one for half price
This discount model is also a very common issue that attracts a mass of potential customers of an online store to buy shoes from new collections. However, according to research, this is a great manipulation as only 12% of shoppers are realistically interested in the cheaper second pair. But if we already have this one model in the basket and the next one will be cheaper by as much as half, then why not. For example, the pair of shoes we are interested in will cost about 150 PLN, the second model will cost exactly the same. The total price after discount will be 225 PLN, instead of 300 PLN. The total discount is only -25% from the retail price, which in short does not knock.
Black Friday is nothing but a brilliant opportunity to buy new autumn shoes. We must remember about common sense, so that we do not fall for a discount profitable only from the perspective of the store. It is good to look for proven solutions, such as discount on already discounted shoes. This promotional model is relatively safe and should guarantee by far the best price.