Black Friday is the hottest shopping day of the year. The very idea of a sales day just before Christmas appeared at the beginning of the 21st century in the United States, a while later the tradition took over almost all of Europe. Every year, masses of people wait for unique promotions and discounts prepared for this occasion. The discounts and rebates are already limited to the creativity of the given brands, for which this is often the most profitable day of the year. Today we will take a look at the most popular discounts and promotional campaigns available online. This is a noteworthy point, as the footwear market ranks third in terms of Black Friday profitability.